Digital Media United, the union of NPR's Digital Media, Audience Growth, & Communications divisions (members of NABETCWA Local 31, and part of CODE CWA) began work to rule in response to an announcement that NPR laid off 10% of its workers, and as a form of pressure for management to finalize a their first contract with them at the bargaining table. The layoffs hit all divisions, including job titles covered by another union (SAG-AFTRA). DMU announced on twitter that they were planning to begin work to rule, refusing to pick up work outside of job descriptions, working scheduled hours and no more, and taking company Slack off of their phones, "until we get the contract we deserve from NPR."